Big-Action Trophy Lures — 7" BENDER®

🎣 BENDER® 7" Rolling Flash Lure

Tie on a Bender®

The BENDER® 7" Rolling Flash Lure is precision-engineered to imitate a wounded baitfish—rolling and flashing on the retrieve to trigger instinctive strikes from bass, pike, muskie, walleye, salmon, and other predators.

Built with a soft plastic body, a wire-form core, and a precision metal insert, BENDER® delivers mechanical lure performance in a soft plastic body.

This isn’t a molded worm.
This is tunable, controlled action designed to provoke reaction bites.

🎯 Target Species

Largemouth Bass • Smallmouth Bass • Pike • Walleye • Muskie • Salmon • & more

🔧 Tunable Action

Tunable Action – Gently bend the internal wire to control roll speed and flash intensity. The more you bend the lure, the faster it rolls—allowing you to dial in swimming action based on depth, current, and retrieve.

🔥 Why BENDER® Works

✔ Tunable action — bend to control roll speed and flash
✔ Adjustable hook positioning — fish hooks in or out by bending the lure
✔ Patented rolling flash action
✔ Soft plastic body with internal wire-form core
✔ Precision metal insert creates wounded baitfish roll
✔ Pre-rigged premium treble hooks
✔ Durable — holds action cast after cast
✔ Made in USA

⚙️ Built Around a Precision Metal Insert

At the core of every BENDER® is a precision-formed metal insert that runs the length of the lure. This internal spine allows anglers to tune the lure’s shape by hand and lock that bend in place—giving full control over roll speed, flash, and swimming action.

Once set, the lure delivers consistent performance cast after cast. It won’t relax or straighten while fishing, even under aggressive retrieves or hard strikes.

🎯 How to Fish the 7"

• Use with a quality ball-bearing swivel to maximize rolling flash
• Cast and steady retrieve
• Slow roll along breaks and edges
• Burn and pause to trigger chase responses
• Kill it mid-retrieve for violent reaction strikes

Ideal for covering water and targeting larger, aggressive predators.

📏 Specifications

Length: 7 inches
Construction: Soft plastic body with internal metal insert & wire-form core
Hooks: Pre-rigged premium treble hooks
Recommended: Quality ball-bearing swivel (not included)
Origin: Made in USA

🎨 Available Colors

Black Shad (BS)
Firetiger (FT)
Perch (PR)
Midnight Ember (ME)
Silver Shad (SS)
Natural Baitfish (NB)

📦 Bundle & Save

2-Pack — Save when you stock up
3-Pack — Best value for covering water and conditions

Mix colors. Match conditions. Cover more water.

⚖️ Legal

BENDER® and Tie on a Bender® are registered trademarks. All rights reserved.