Wholesale & Dealer Inquiries

We partner with select retailers who value performance-driven products, consistent quality, and long-term brand integrity. Bender® lures are precision-engineered, field-tested, and designed to deliver tunable, repeatable action that anglers trust across a wide range of conditions.

If you’re interested in carrying Bender® products in your shop or distribution network, we’d like to hear from you.

Who We Work With

  • Independent tackle shops

  • Specialty outdoor and sporting goods retailers

  • Regional and national distributors

Why Carry Bender®

  • Patented, precision-engineered lure design

  • Tunable action anglers can adjust on the water

  • Proven multi-species performance, led by bass

  • Made in the USA

  • Protected pricing and brand support

Minimum Advertised Price (MAP)

All authorized Bender® dealers are required to adhere to our Minimum Advertised Price (MAP) policy. MAP applies to all advertised pricing, promotions, and online listings. This policy helps protect dealer margins and maintain brand value across all channels.

Dealer Inquiries

To apply for wholesale access, please contact us using the form below or email us directly at Danljwhte@gmail.com

A member of our team will follow up with additional details, pricing information, and next steps.

Dealer Inquiry Form

Dealer Inquiry

Please complete the form below to apply for authorized Bender® dealer access. All inquiries are reviewed individually.

Required Fields 

Business Name

Contact Name

Email Address

Phone Number

Website URL

(If none, “N/A”)

Qualifying Questions 

Business Type
Multiple choice

  • Independent tackle shop

  • Specialty outdoor retailer

  • Sporting goods retailer

  • Distributor / Buying group

  • Online retailer

  • Other

Primary Sales Channel
Select all that apply

  • Brick-and-mortar retail

  • Online store (own website)

  • Marketplace (Amazon, eBay, etc.)

  • Wholesale / distribution

 

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Primary Customer Base
Select all that apply

  • Freshwater anglers

  • Bass-focused anglers

  • Multi-species freshwater

  • Saltwater anglers

  • Mixed

Estimated Monthly Unit Volume

  • Under 25 units

  • 25–100 units

  • 100–500 units

  • 500+ units

 

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Have You Previously Carried Premium or Patented Fishing Lures?
Yes / No

Do You Agree to Adhere to Bender® Minimum Advertised Price (MAP) Policy?
Required checkbox

  • ☐ Yes, I agree to comply with the Bender® MAP policy

⚠️ Required.

Anything Else We Should Know?

 

 

Submission Confirmation Message

Thank you for your interest in carrying Bender® products.
A member of our team will review your inquiry and follow up shortly.